Kristine Marie Cummins

Meet the Makers, Branding & Marketing

 

Logo design

 

During Napa Valley’s dining and cuisine month in January 2012, the second Meet the Makers photography reception and exhibition took place at Mumm Napa in Rutherford, California. Five Napa Valley photographers were invited to shoot photography of people in the food industry whom they were drawn to feature. Since the exhibition’s theme was food, I chose a rich warm color palette as those colors are believed to boost appetite, and photography of produce as a background to the promotional designs. The logo is simple sans-serif typography with a flourish: a spoon that divides the name of the event and the tag line. Print pieces I designed include a brochure, poster, postcard, print ad and tabletop signage. Web components include the website content development and presence, e-newsletter graphics and banner ads, as well as, television PSA and social media graphics. Finally, I created a promotional video for social media marketing. And here are all the goods:

 

 

Print

 

 

Web & E-newsletter Graphics

 

 

Television Advertising

 

 

Social Media (Facebook Profile Photo and Twitter Background)

 

 

Promotional Video

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