Arts Council Napa Valley (ACNV) and Napa Valley Destination Council co-produce Legendary Napa Valley Arts in April™––a month-long wine and arts crawl of the Valley’s significant 20th and 21st century artwork collections with interactive art programs, curator-led tours and special exhibitions, paired with wine tastings.
Representing ACNV, my involvement for this program was three-part: the redesign and content development for NVarts.org event calendar for all Arts in April™ events, the design, production and implementation of weekly e-blasts targeting arts patrons, and an extensive social media campaign, written and strategically scheduled for peak times weeks in advance. Each social media announcement was linked to ACNV’s NVarts.org event calendar. Writing over 100 super catchy and entertaining tweets under 140 characters took time, patience and a fair amount of wit… just sayin’. Below is an example of an Arts in April™ e-blast.